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Soy Pinoy

401 Franklin St Suite 1230, Houston, TX 77201, USA

4.0
We ordered the Bangus breakfast special. The food and location were good. The only reason why I put three stars, it is too pricey in my opinion. I could eat in a buffet at that price of what I ordered. The rice portion was also small.Also, I have to pay for parking here which I think is an added cost. - Jennifer Yoingco, Texas REALTOR
Soy Pinoy Overview Intro Photos Location Reviews

Soy Pinoy Introduce

Introduction / Overview

For Houstonians eager to explore the rich and diverse flavors of Filipino cuisine, Soy Pinoy offers an exciting culinary journey right in the heart of the city. Located within the innovative POST Market at 401 Franklin St Suite 1230, Houston, TX 77201, USA, Soy Pinoy (which translates to "I'm Filipino") aims to expand the Filipino culinary identity through an unforgettable menu lineup. Helmed by acclaimed chefs, including James Beard Award winner Paul Qui and Tom Cunanan, Soy Pinoy brings a modern edge and high-quality ingredients to traditional deep, savory Filipino flavors. Patrons can expect a wide array of authentic dishes, from hearty breakfast specials like Bangus (milkfish) to savory BBQ skewers, crispy Lechon (roasted pork belly), and even unique vegan options like their highly praised tofu skin dish. While some experiences may vary in terms of pricing and portion sizes, the overwhelming sentiment highlights the deliciousness and authenticity of the food. Soy Pinoy is a vibrant addition to Houston's diverse food scene, inviting locals to savor a true taste of the Philippines within the dynamic atmosphere of POST Market.

Location and Accessibility

Soy Pinoy is strategically located at 401 Franklin St Suite 1230, Houston, TX 77201, USA, placing it within the bustling and highly popular POST Market in downtown Houston. This location offers significant advantages in terms of accessibility and atmosphere. POST Houston is an acclaimed adaptive reuse project that transformed the city's historic central post office into a sprawling mixed-use cultural hub, featuring a large food hall, retail, and entertainment venues. Being part of this vibrant complex means Soy Pinoy benefits from a constant flow of visitors and a lively, modern environment. For those relying on public transportation, POST Houston is well-connected, with various METRORail lines having stops within comfortable walking distance. This makes it a convenient destination for locals commuting into downtown or exploring the city center. While the address includes "Suite 1230," it indicates its specific spot within the larger food hall structure. For those driving, downtown Houston offers numerous paid parking garages, including those associated with POST Houston. While parking incurs an added cost, as noted by a customer, the convenience and amenities of the POST Market often outweigh this for many patrons. The overall accessibility and dynamic setting within a major downtown attraction make Soy Pinoy an easy and appealing choice for a unique dining experience.

Services Offered

Soy Pinoy provides a comprehensive range of Filipino culinary delights, designed to offer an authentic and memorable dining experience within the vibrant setting of POST Market. Their menu showcases both traditional favorites and some creative interpretations, catering to diverse preferences. Here's a breakdown of their services and offerings:

  • Authentic Filipino Cuisine: Their primary service is delivering the rich and diverse flavors of the Philippines. Key dishes often highlighted include:
    • BBQ Pork Skewers: A highly popular choice, often marinated and grilled to perfection.
    • Lechon (Crispy Pork Belly): Described as "The Best Lechon," featuring crispy skin and succulent roast pork belly.
    • Lumpia Shanghai: Crispy pork spring rolls, a classic appetizer. They also offer Veggie Lumpia.
    • Bangus Breakfast Special: A traditional Filipino breakfast featuring butterflied boneless milkfish, often served with a fried egg and pickled cabbage.
    • Vegan Tofu Skin Dish: A standout plant-based option, described as "absolutely delicious" with a tangy, barbecue-like flavor, served with Jasmine rice and pickled cabbage.
    • Pancit Noodles: Wok-fried rice noodles with various ingredients, including a highly-rated Veggie Pancit option.
    • Chicken Adobo: Slow-braised chicken wings in a savory soy sauce and vinegar broth.
    • Honey Walnut Shrimp: Tempura-fried shrimp with candied walnuts and broccoli.
    • Kamayan Sampler: A large platter of chef's choice dishes, designed for communal dining, typically serving 4-6 people, laid out on banana leaves for a traditional eating-by-hand experience.
  • Breakfast and All-Day Dining: They offer breakfast specials, like the Bangus, catering to various meal times throughout their operating hours.
  • Variety of Sides & Add-ons: Options like Jasmine rice, garlic fried rice, mac salad, fried egg, and various sauces (banana ketchup, spicy vinegar, chili oil) allow for customization.
  • Beverage Selection: A range of refreshing drinks including coconut juice, calamansi/mango juice, bottled water, and various sodas.
  • Dine-in Service: As a vendor in a food hall, ample communal seating is available within POST Market for customers to enjoy their meals.
  • Takeaway & Delivery Options: For convenience, particularly for busy downtown patrons, takeaway is readily available, and they are listed on popular food delivery platforms like Uber Eats and DoorDash.

Features / Highlights

Soy Pinoy distinguishes itself within Houston's diverse culinary scene through several compelling features and highlights:

  • Authentic and High-Quality Filipino Cuisine: The most prominent highlight is their commitment to delivering genuine Filipino flavors. The involvement of acclaimed chefs like Paul Qui and Tom Cunanan ensures a high standard of culinary execution and presentation, bringing a "new edge to the deep, savory flavor Filipino cuisine is famous for."
  • Award-Winning Chef Expertise: The association with James Beard Award winners elevates Soy Pinoy’s standing, hinting at sophisticated techniques and a deep understanding of Filipino culinary traditions.
  • Signature Vegan Tofu Skin Dish: This plant-based option is a significant highlight, receiving rave reviews for its "absolutely delicious" taste, tangy barbecue flavor, and perfect combination with jasmine rice and pickled cabbage. It demonstrates their ability to innovate while staying true to flavor.
  • "The Best Lechon": Their crispy Lechon (roast pork belly) is highly praised, paying homage to a quintessential Filipino fiesta dish and serving it in a market-hall-sized, single-portion form, making this traditional delicacy accessible.
  • Diverse Menu with Traditional Favorites: From lumpia and BBQ skewers to traditional breakfast items like Bangus and hearty Pancit noodles, the menu offers a wide variety of beloved Filipino dishes, catering to different tastes and meal occasions.
  • Communal Kamayan Sampler: The availability of the Kamayan Sampler, a traditional communal feast laid out on banana leaves and eaten by hand, provides a unique and immersive cultural dining experience perfect for groups.
  • Vibrant POST Market Location: Being situated within POST Houston, a modern and dynamic food hall, enhances the dining experience. The lively atmosphere and surrounding attractions make it an appealing destination for a meal.
  • Attention to Flavor Combinations: Customers highlight the "perfect combination of flavors" in their dishes, indicating a meticulous approach to seasoning and ingredient pairing.

Contact Information

For those eager to savor the authentic Filipino flavors at Soy Pinoy, here is the essential contact information:

Address: 401 Franklin St Suite 1230, Houston, TX 77201, USA

Phone: (713) 502-0522

Mobile Phone: +1 713-502-0522

As a vendor within the POST Market food hall, Soy Pinoy's operating hours generally align with the market's schedule. Common hours for POST Market vendors are typically Wednesday-Thursday from 11:00 AM to 9:00 PM, Friday-Saturday from 11:00 AM to 10:00 PM, and Sunday from 11:00 AM to 9:00 PM, often closed on Mondays and Tuesdays. It is always a good practice to check the official POST Houston website or a reliable food delivery platform (like Uber Eats or DoorDash, where they are listed) for the most current and specific hours of operation before planning your visit. The provided phone numbers offer a direct line for inquiries about their menu, catering options (if available beyond the Kamayan sampler), or any specific dietary concerns. Given its location, parking is available at POST Houston, though it incurs an additional cost. Soy Pinoy's presence in a major Houston landmark makes it easily discoverable for both locals and visitors.

Conclusion: Why this place is suitable for locals

For Houstonians, Soy Pinoy is more than just a restaurant; it’s a vibrant and essential addition to the city's diverse culinary tapestry, perfectly suited to the local appetite for authentic flavors, innovative dining experiences, and convenient options. Its appeal to the Houston community stems from a combination of its exceptional food, prime location, and its commitment to culinary excellence.

Firstly, the food at Soy Pinoy offers a genuine and elevated taste of Filipino cuisine, a culinary tradition that is gaining significant appreciation in Houston. Locals are always on the lookout for authentic flavors, and Soy Pinoy delivers with dishes like the crispy Lechon, flavorful BBQ skewers, and truly homemade-tasting Bangus. The standout vegan tofu skin dish also highlights their inclusivity and culinary creativity, appealing to Houston's growing vegetarian and vegan community who seek flavorful plant-based options. The involvement of celebrated chefs ensures that even traditional dishes are prepared with a level of expertise that elevates the dining experience, making it a must-try for any serious food enthusiast in the city.

Secondly, Soy Pinoy's location within the popular POST Market is a significant draw for locals. POST Houston has become a major downtown destination, transforming a historic building into a modern hub for food, entertainment, and culture. For Houstonians working or living downtown, or those visiting for events, Soy Pinoy offers a convenient and high-quality dining option within an already buzzing environment. The accessibility, coupled with the lively atmosphere of the food hall, makes it an ideal spot for a quick lunch, a casual dinner, or a culinary exploration with friends and family. The shared dining experience, especially with options like the Kamayan Sampler, resonates with Houston's social and communal dining culture.

Finally, while some may find the pricing higher than traditional quick-service options, the quality of ingredients, the culinary expertise, and the overall dining experience at Soy Pinoy justify the value for many discerning locals. Houstonians are willing to invest in unique, high-quality culinary experiences, and Soy Pinoy provides just that. Its consistent delivery of delicious food and its prime spot in a dynamic local landmark firmly establish it as a suitable and cherished destination for anyone in Houston looking to explore the rich and delicious world of Filipino cuisine.

Soy Pinoy Photos

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